About

Hello. I’m currently on assignment with the wonderful people at Behavior Design. I’ll update this site with case studies, client testimonials, fresh blog posts, an actual image on the homepage, and a replacement of the almost-logo for InformationArchitects.jp (whose WP theme I’ve licensed and am in the process of tweaking) very soon. Until then, here’s a quick list of things I’m doing — for Behavior and my select roster of small business and startup clients – instead of marketing myself:

  • User Experience Design (But more specifically…)
  • Information Architecture
  • Interaction Design
  • Content Strategy
  • Social Media Strategy – Just so we’re clear… “Social Media Strategy” is just one aspect of Content Strategy, but some folks sell it as though it’s something magical, mysterious, and/or free-standing. Don’t hire those people — ever.
  • Ecommerce Conversion Optimization
  • Lead Conversion Optimization
  • Landing Page Design – Landing pages are often used as Band-Aids® to mask deeper marketing problems. If you’re hemorrhaging money, a Band-Aid® won’t suffice. You might need something more substantial. Oh, and I’m referring to experience design in the form of IA and content strategy. I don’t do graphic design, but I know several talented people who do.
  • Keyword Research
  • Pay-Per-Click Optimization – I won’t manage your campaigns, but I can get you started or fix what’s broken.
  • Ethnographic Research
  • User Testing
  • Customer Personas
  • Scenario Mapping
  • Copywriting* (*Not cheap!)

Please do contact me if you have any questions about my services, rates, or if you’d like to chat about booking me to speak at your conference or take part in a panel.

Hope to hear from you soon!

Robert, next to something two-dimensional that he didn't design.